Objective:
Conduct a SEO Audit that paints a clear picture of a company’s SEO strategy, lays out actionable items to be addressed, and lays out a preliminary plan on how to take the company to the next level.
Tools
- Moz Open site explorer
- Google Keyword Planner
- Screaming Frog
- GT Metrix
Sections
- On-Page SEO
- Technical SEO
- Off-Page
Pronto Clean
Pronto Clean helps homeowners and businesses in Los Angeles assess their exterior cleaning needs
On-Page SEO
Website Header and Home Page Elements.
Issues noted:
Client does a good job at displaying phone number, value proposition, and where the business is located. But no clear CTA is seen.
Solution:
Adding a Button above the fold with the caption Call Us No! will make it easier on customers to contact the client. Also possibly add another CTA, like a link to a service page.
Keyword Analysis
They are aiming for: Power Washing, but its better to aim for: Pressure Washing since its relatively close and according to Google Keyword Planner there are 3x more monthly searches. I suggest making a separate page targeting Power Washing and target its appropriate keywords as well.
The keywords: pressure washing services, house washing and pressure washing company would be ideal for H1 Tags as they are sub-keywords of the main Keyword. And they rank in low to medium difficulty. Also add keywords that involve location and specific areas of power wash (parking lots, sidewalks, etc.) This will also come with creating a landing page per service, that way you can target more keywords.
The following are images of my research. The highlighted keywords are what I would suggest for the client to include in their content to rank in SERP:
Title Tags
They are essential when optimizing a page, since it helps the search engine connect you to users by displaying what your page is all about. It’s the title that when clicked sends you to the page.
Best Practice:
- Keywords that are being targeted or relevant to the product or service.
- Geographic Location (if its a local business)
- Below 30 Characters
Issues noted: The Home page goes over the recommended length of 40 characters which might not completely show on some devices. The next main page has no geographic area, And lastly the rest of the pages don’t have any keywords and geographic area.
Solution: I would recommend taking out the name of the company in the home page’s title tag for something more useful like location. Then adding keywords and location to the rest of the pages.
Example for the Home Page: Power Washing in Los Angeles
Meta Descriptions
Are summaries in paragraph form underneath your title tag. They give a description of the content in that page. They help the search engine rank you.
Note: Google can sometimes re-write your meta descriptions if it feels like the ones you have are not currently optimized or relevant.
Best Practice:
- No more than 160 characters
- Providing more info can increase your click rate
- Not a copy of each other
Issues noted: 3 out of the 5 pages have missing meta descriptions. They are important in order to help you rank better and help a visitor find you faster.
Solution: Write the missing meta descriptions and make them unique from each other.
Example: Pronto Clean is your choice for fast and efficient power washing services in Los Angeles. Give us a call and receive a free quote .
Header Tags
Header Tags are important to SEO because it helps the search engine determine where to rank you by the structure you display. They also help you organize your page as Header Tags work like heading and subheadings.
Issues noted: Scream Frog shows that there are 2 Duplicate H2 tags.
Solution: Don’t duplicate any Heading Tag. It hurts Google’s algorithm and might hurt ranking.
Example for the Services Page: I would change the About, Services and contact Us H1 title tags and include keywords with geographic area.
Technical SEO
Competitive Analysis
By doing a quick search on Google for the keywords “power washing Los Angeles and Moz’s open site explorer, we can quickly see who the competition is for Pronto Clean
Competitor in that area: https://www.capowerclean.com/
Issues noted: After going through the site and using tools to dig in, the client would need to create rich content in order to at least compete. Like a page per service filled with content that is useful for the reader and explains in detail what it is that you do. Make sure each page is targeted with a main and sub keywords, also adding the multiple locations the business servs. That way you can increase Domain Authority.Also I would start by ranking a main keyword since MOZ shows none. Another good idea would be to create How To posts to help fill your site with great targeted content for readers. Link pages in between your site, and videos of your company in action.
Solution: Get in contact with relevant blogs, guest post with unique content, and ask to be linked back to your page. That’s another thing you need to do along with creating targeted content to increase the domain authority of your site.
Final Thoughts
- Technically the website has low errors, site speed is optimal, Schema Markup is found.
- Some H1 and H2 tags need to be change/ added along Meta Descriptions
- Main focus should be adding more content with targeted keywords.
- And missing link building
These changes would help your business start ranking thus improving its traffic.